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Job title: Product Marketing Analyst – Remote
Company: Pearson
Job description: Product Marketing Analyst – Remote – ( 2109769 )
Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
Pearson’s Global Product Marketing team is seeking a talented Product Marketing Analyst to join our fast-growing team and support the highly collaborative, cross-functional effort to expand and evolve our new direct-to-consumer sales channel.
In this role, you will work closely with internal stakeholders to coordinate the production of our HE catalog for eCommerce. Responsibilities will include gathering marketing requirements, creating workflows and best practices, as well as managing product information and assets to best position our offerings for both instructor and learner audiences. The goal is drive adoptions of our portfolio assets amongst both segments.
This position dual reports into the Senior Product Marketing Managers responsible for go-to-market/commercialization of our platforms.
PLEASE NOTE: This is a full-time position for a duration of 24 months.
Key Responsibilities
Develop a robust understanding of our product portfolio, commercialization processes and target audiences to identify go-to-market needs
Employ modern marketing techniques to gather, synthesize and share customer insights
Serve as the voice of the customer with design and technical teams to inform development/enhancement of our eCommerce assets
Develop product attributes into value propositions, marketing messages
Conduct comparative analyses of internal and competitive offerings to identify opportunities for differentiation
Coordinate marketing content and core brand assets (e.g. web content, videos, customer testimonials) in collaboration with Brand, Creative and Campaign partners, ensuring message fidelity across all channels and geographies.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
You Are
A user-obsessed storyteller. You exhibit deep empathy for users and can craft communications to best reach them, engage them and welcome them into this new channel
Strategic, data-oriented and result-driven. You are analytical and want to see the metrics before supporting a recommendation.
Highly organized. You are able to manage highly interdependent, complex projects and launches, and keep various workstreams on track.
A team player. It’s a highly cross-functional role, and you will need to nurture warm relationships across all functional individuals and teams.
Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables, while never losing sight of results.
Comfortable with scrappy beginnings, yet fully aware of what brilliant looks like and able to progress methodically towards a north star.
Key Requirements
Minimum 2-4 years’ product marketing and/or product management experience
Well-versed in the production of marketing frameworks and assets, particularly for eCommerce
Demonstrated ability to execute successful services marketing and sales strategies
Familiarity with SEO and campaign marketing
Strong organizational skills with an emphasis on creating operational efficiencies
Ability to work collaboratively with internal stakeholders
Exceptional story-telling skills, both in terms of copy-writing and presentation
Bachelor’s degree or equivalent
Key Attributes
Expertise – You have a depth and breadth of expertise in your specialized field and can provide expertise to various stakeholders. You demonstrate knowledge of best practices within your area of specialism and how it integrates with related areas of the business.
Accountability and Ownership – You take ownership and accountability for targets and drive achievement through effective leadership, determination and motivation to succeed. You demonstrate sound judgment in assessing business risks and make decisions that balance a variety of factors taking into consideration set goals. You solve problems by using expertise to evaluate multiple sources of information, and creating innovative solutions to problems. You seek information from internal and external sources, prioritizing and analyzing potential solutions in complex or new situations.
Building Partnerships – You identify opportunities and take action to build strategic relationships between your area and other teams, departments and organizations to help achieve business goals. You develop relationships with senior leaders across the organization, customers and suppliers and negotiate internally also at senior levels regarding important issues within your own area.
Communication and Collaboration – You are able to clearly convey information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand as well as retain the message. You communicate points of view in a compelling way and with expertise across a wide range of projects as well as across internal & external clients. You have great collaboration skills and are able to work effectively across teams regardless of reporting lines.
Aligning Performance for Success – You lead through providing technical direction across the business and/or through a team and achieve the completion of substantial projects, operations or customer objectives. You have the ability to guide others in accomplishing work objectives; setting performance goals; achieving targets and creating a learning environment comes naturally to you. You recognize the impact of change on others, and lead through positive behavior and coaching.
Analytical Skill and Learning Agility – You take a systematic, structured view of situations, while staying focused on the execution and delivery. You have the capacity to be open to new ideas and comfortable exploring areas where there is ambiguity.
Innovation – Generating innovative solutions in work situations; out of the box approaches; trying different and novel ways to deal with challenges and focusing on opportunities to aid achievement of product delivery are reflected in your ways of working.
Deliver Results – You have a track record of transforming strategy into executable action plans and also a great track record of successful achievement against set execution.
Time Management & Organisation – You possess excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines as well as manage resources effectively and make data-driven decisions.
Global Perspective – You have experience operating in a global environment and are able to demonstrate international cultural agility.
Brave – Resilient and operating well under pressure and tight deadlines
Accountable – Has integrity, sets clear expectations and delivers what is promised
Decent – Does the right thing, represents Pearson’s values and promotes the company’s mission in day-to-day behavior, and is a trusted confidant to colleagues and external partners
Imaginative – Innovative, is solutions-orientated and unafraid to try new things, and uses insights to tell Pearson’s story in a compelling and simple fashion suited to the relevant audiences
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $75 – 95K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
#LI-POST
Primary Location : US-RE-Remote
Work Locations :
US-Remote
Remote
Job : Marketing
Organization : Global Product
Employee Status : Fixed Term
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Aug 31, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2109769
Expected salary: $75000 – 95000 per year
Location: Albany, NY
Job date: Thu, 02 Sep 2021 03:03:49 GMT
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