Where is the Money in Water?
💧 Why is water called “blue gold”?
From bottled brands to water rights and infrastructure, the economics of H₂O are surprisingly lucrative.
📖 Key insights:
- Global bottled water market: $350 billion by 2030.
- Nestlé’s water division margins: 15‑20% (higher than soda).
- Agricultural water rights in drought‑prone areas: $10k‑50k per acre‑foot.
📖 Read the article
🔗 https://supporttips.com/news/where-the-money-is-in-water/
🎧 Listen to the podcast
🔗 https://supporttips.com/media/podcast-26-44-money-in-water/
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Source Post:
https://supporttips.com/news/where-the-money-is-in-water/
Water is essential, yet its economic value is often hidden. The article “Where the Money Is in Water” explores three layers: bottled water (consumer goods), water rights (real estate), and infrastructure (utilities and treatment).
Bottled water has higher profit margins than soda because the raw material is nearly free – brands like Fiji and Evian sell tap water with marketing. Water rights trading, common in Australia and the western US, allows farmers to sell allocations to cities, creating a speculative market.
The biggest long‑term money may be in desalination and water recycling technology. As aquifers deplete, companies that build and operate desal plants (e.g., IDE Technologies) sign multi‑billion dollar contracts. Water is a defensive investment – demand never goes down.
Municipal water economics: most city water is heavily subsidised, but aging infrastructure requires billions in repairs. Water rates will rise significantly over the next decade, making water‑efficient appliances and rainwater harvesting more attractive.
Bottled water vs. tap: bottled water can cost 2,000 times more than tap water. Use reusable bottles and home filters (which pay for themselves within months) unless you live in an area with unsafe tap water.
