Some business owners mix up advertising and spam. Advertising is good for bringing in new customers and keeping the old ones happy. But spam can push people away, new and old customers alike. And that can hurt a business’s profits. Let’s look at a few internet marketing tricks – banner ads, email campaigns, and message boards – and how they can turn from smart advertising to annoying spam.
Banner ads are those big ads you see at the top of websites. They can be in different shapes and sizes, not just banners. Business owners can buy space for their ads on websites, or they can trade with other owners. In affiliate marketing, someone posts your ad on their site and gets paid when it brings in traffic or sales. But if you put your ads on every site, even if it’s not the right audience, people might get fed up with seeing them everywhere. They won’t take your business seriously, and they won’t buy from you.
Email campaigns can be helpful too. Sending out newsletters or special offers to people who signed up for them can bring in more sales. But sending emails to people who didn’t ask for them is a no-no. That’s called spam, and nobody likes it. Collecting emails sneakily and sending out tons of emails will always be seen as spam.
Finally, message boards can be a good place to advertise for free. If your products match a certain group’s interests, joining their online forums can get their attention. You can put a link to your business in your messages. But don’t overdo it. Posting your link everywhere, even when it’s not relevant, will annoy people. They won’t click on your links if they see you as a spammer.
