{"id":238,"date":"2026-05-14T22:32:05","date_gmt":"2026-05-14T22:32:05","guid":{"rendered":"https:\/\/supporttips.com\/media\/?p=238"},"modified":"2026-05-16T16:38:34","modified_gmt":"2026-05-16T16:38:34","slug":"podcast-26-31-money-in-death","status":"publish","type":"post","link":"https:\/\/supporttips.com\/media\/podcast-26-31-money-in-death\/","title":{"rendered":"ST Podcast on Where is the Money in Death ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Listen Podcast on Where is the Money in Death<\/h2>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/supporttips.com\/media\/file\/aud-st-podcast-26-31-money-in-death.mp4\" autoplay><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript<\/h2>\n\n\n\n<p>(0:00 &#8211; 0:24)<br>Right now, beneath the manicured lawns of the American suburbs, there is a multi-billion dollar real estate empire built entirely on a biological monopoly. It is truly one of the most fascinating hidden economies out there. Yeah, you know, usually when we talk about the economy with you guys listening, we are looking at things we can see and touch every day, like tech stocks, housing markets, consumer spending trends.<\/p>\n\n\n\n<p>(0:24 &#8211; 0:38)<br>But today, we&#8217;re taking a deep dive into an economic sector that we actively pretend doesn&#8217;t exist. We euphemize it, we medicalize it, we hide it quietly behind heavy hospital curtains. Right, we really do everything we can to avoid looking at it directly.<\/p>\n\n\n\n<p>(0:38 &#8211; 0:52)<br>Exactly. So today, we are following the money into the multi-billion dollar death care industry, and our mission for this deep dive is simple. We want to uncover how death operates as, quite possibly, the most predictable recession-proof economic engine on the planet.<\/p>\n\n\n\n<p>(0:53 &#8211; 1:12)<br>Okay, let&#8217;s unpack this, because the core thesis of our sources today is that the real money in is quietly moving away from traditional mahogany caskets and formaldehyde, and it is moving toward microchips and forests and data, which is a huge shift. Yeah. Because, well, to understand where the money is flowing today, you really have to look at how different cultures approach the end of life.<\/p>\n\n\n\n<p>(1:12 &#8211; 1:25)<br>Because ultimately, culture dictates commerce. Right. What a society believes about ancestry, community, and the afterlife, directly hardwires the actual economic mechanics of how they handle death.<\/p>\n\n\n\n<p>(1:25 &#8211; 1:37)<br>Okay, so if we look at the traditional model that&#8217;s familiar to you, if you are listening here in the U.S., I mean, the numbers are just staggering. The funeral home industry generates roughly $20 billion annually. $20 billion, yeah.<\/p>\n\n\n\n<p>(1:37 &#8211; 1:56)<br>But when you actually look at the margins and the mechanisms, the traditional U.S. funeral model isn&#8217;t really a service industry at all. It is essentially this high-margin, low-volume real estate business. Exactly.<\/p>\n\n\n\n<p>You really have to view it through the lens of property management. Right. The centerpiece of the American model isn&#8217;t the ceremony itself.<\/p>\n\n\n\n<p>(1:56 &#8211; 2:09)<br>It is the physical asset. A burial plot in a prime metropolitan cemetery can easily cost more per square foot than luxury housing in that exact same zip code. Oh, wow.<\/p>\n\n\n\n<p>More than luxury housing. Oh, absolutely. Yeah.<\/p>\n\n\n\n<p>(2:09 &#8211; 2:23)<br>And the monetization doesn&#8217;t stop with just buying the dirt. You have what the industry calls perpetual care fees, which function almost like an HOA fee for the afterlife. An HOA fee for the afterlife? That is wild.<\/p>\n\n\n\n<p>(2:23 &#8211; 2:31)<br>Right. It basically ensures the grass is cut and the grounds are maintained forever. Well, I want to talk about the physical hardware of that real estate, specifically those concrete burial vaults.<\/p>\n\n\n\n<p>(2:31 &#8211; 2:45)<br>Yeah. I always assumed those really heavy concrete boxes that the caskets go into were mandated by state health departments, like maybe to prevent groundwater contamination or something. Yeah, that is a very common consumer misconception.<\/p>\n\n\n\n<p>(2:46 &#8211; 2:58)<br>Those vaults are rarely required by state law. They&#8217;re almost entirely required by private cemetery policy. Wait, really? So it&#8217;s just an artificial requirement? What is the mechanical purpose then? It basically comes down to landscaping economics.<\/p>\n\n\n\n<p>(2:58 &#8211; 3:11)<br>Look at it this way. If you bury a wooden casket directly in the earth, eventually that wood degrades, right? The casket collapses and the earth above it sinks. That ground subsidence creates uneven terrain.<\/p>\n\n\n\n<p>(3:12 &#8211; 3:25)<br>And if the ground is uneven, the cemetery has to send out workers to repeatedly level the dirt, reseed the grass, and carefully maneuver heavy riding lawnmowers around sinking graves. Oh, I see where this is going. Exactly.<\/p>\n\n\n\n<p>(3:25 &#8211; 3:41)<br>So by forcing the consumer to buy a reinforced concrete vault, the cemetery ensures the ground literally never caves in. The grieving family is essentially paying thousands of dollars to subsidize the cemetery&#8217;s long-term landscaping overhead. That is just nuts.<\/p>\n\n\n\n<p>(3:41 &#8211; 3:53)<br>I mean, it&#8217;s like being forced to buy luxury real estate while blindfolded and grieving. And that grief penalty extends to the merchandise too, right? Because we see casket markups routinely ranging from 300 to 500 percent. Easily.<\/p>\n\n\n\n<p>(3:53 &#8211; 4:04)<br>But you can&#8217;t exactly expect a grief-stricken consumer to, you know, pull up spreadsheets and price shop across town while they are actively mourning. Right. And what&#8217;s fascinating here is that the opacity isn&#8217;t an accident.<\/p>\n\n\n\n<p>(4:05 &#8211; 4:21)<br>It is the literal cornerstone of the business plan. The traditional model relies heavily on that exact emotional vulnerability. Now, there are federal regulations, specifically the FTC&#8217;s funeral rule, that are designed to force price transparency.<\/p>\n\n\n\n<p>(4:22 &#8211; 4:41)<br>Funeral homes are legally required to provide clear pricing over the phone, but compliance is shockingly low. The FTC recently conducted this undercover phone sweep to test it, and they found that nearly 26 percent of funeral providers flat out failed to give price information after business hours. 26 percent? Yeah.<\/p>\n\n\n\n<p>(4:41 &#8211; 4:56)<br>And even during regular daytime business hours, 7 percent still failed to comply with the federal law. Because they know they have a captive audience. Once a family is in the door and they are anchored to the geographical convenience of a local suburban plot, the provider completely controls the pricing disability.<\/p>\n\n\n\n<p>(4:57 &#8211; 5:16)<br>So the U.S. model is really all about extracting wealth from a single family and locking it into a very quiet, highly privatized piece of physical real estate. Exactly. But I imagine if we cross borders, that localized monopoly completely falls apart in cultures that view death not as a private transaction, but as a public spectacle.<\/p>\n\n\n\n<p>(5:17 &#8211; 5:23)<br>Oh, it flips the economic model completely upside down. It really does. Let&#8217;s look at the Akan people of Ghana, for example.<\/p>\n\n\n\n<p>(5:24 &#8211; 5:44)<br>In the American model, wealth funnels into a few private corporate hands. But in Ghana, an Akan funeral is a massive wealth circulating event. Right.<\/p>\n\n\n\n<p>The scale is totally different. It is a profound statement of prestige and identity and ancestral continuity. It functions more like a massive economic stimulus package for the entire local community.<\/p>\n\n\n\n<p>(5:45 &#8211; 6:00)<br>The scale of the spending there is incredible. We were looking at the sources and an average household in Ghana spends between $20,000 and $50,000 CDs on a standard funeral. And if you&#8217;re looking at an Asante middle class ceremony, that rockets up to between $80,000 and $200,000 CDs.<\/p>\n\n\n\n<p>(6:00 &#8211; 6:08)<br>Which is a huge amount of money. Right. To put that in perspective for you listening, the average monthly income there is only about $4,500 to $10,000.<\/p>\n\n\n\n<p>(6:08 &#8211; 6:18)<br>So people are mobilizing literally years worth of income for a single weekend event. They are. But look at the mechanism of where those funds actually go.<\/p>\n\n\n\n<p>(6:18 &#8211; 6:29)<br>The money isn&#8217;t trapped in a concrete vault in the ground. It activates local livelihoods across multiple sectors. Oh, so? Well, it pays tailors who are stitching custom funeral fabrics.<\/p>\n\n\n\n<p>(6:29 &#8211; 6:51)<br>And they are sometimes working late into the night for weeks. It pays local caterers, musicians, and artisan coffin makers who craft these amazing vessels shaped like fish or airplanes or Coca-Cola bottles to represent the deceased&#8217;s life. Oh, wow.<\/p>\n\n\n\n<p>That&#8217;s beautiful. It is. And the funeral of a prominent figure, like a queen mother, can literally bring an entire Ghanaian city to a standstill.<\/p>\n\n\n\n<p>(6:52 &#8211; 7:04)<br>Literally? Literally. Banks close, schools close, markets shut down. Because thousands of people are suddenly employed in security, decoration, transport, and hospitality just to facilitate this one massive event.<\/p>\n\n\n\n<p>(7:04 &#8211; 7:16)<br>You are effectively mobilizing the GDP of a small town over 48 hours. And this communal pressure isn&#8217;t isolated to West Africa. If you look at South Africa, the economic weight of death is just as heavy.<\/p>\n\n\n\n<p>(7:16 &#8211; 7:32)<br>Very much so. South Africa recently ranked as the fourth most expensive country for funerals globally in 2024, with costs running about 10% higher than the global average. And the spending disparities across different communities there are just immense.<\/p>\n\n\n\n<p>(7:33 &#8211; 8:20)<br>A standard cremation might cost around 30,000 rand, but another family, driven by customary expectations, will spend anywhere from 100,000 to 250,000 rand to cover multi-day events. Which is just a massive leap. It is.<\/p>\n\n\n\n<p>We&#8217;re talking about elaborate caskets, highly expensive tombstones, and catering for hundreds of attendees with traditional seven colors food, which is this culturally significant, highly varied feast. In rural areas, the custom often demands the slaughter of a cow and multiple sheep to honor the ancestors and feed the community. Right.<\/p>\n\n\n\n<p>And just the meat alone for that can cost up to 27,000 to 30,000 rand. Which naturally creates an immense amount of financial pressure on the average family. And that pressure has birthed a massive localized financial product, the South African funeral insurance boom.<\/p>\n\n\n\n<p>(8:21 &#8211; 8:37)<br>But the way consumers interact with this product is fascinating. From what our sources detail, people in South Africa are treating multiple funeral policies almost like a stock portfolio. Wait, people are treating funeral insurance policies like stock portfolios? I know, it sounds crazy.<\/p>\n\n\n\n<p>(8:37 &#8211; 8:48)<br>Yeah, treating an insurance policy which yields absolutely no living dividend like an investment portfolio sounds like a terrible financial strategy on paper. On Western financial paper, sure, yes. Yeah.<\/p>\n\n\n\n<p>(8:48 &#8211; 9:02)<br>But it is a cultural phenomenon driven entirely by social expectation. They aren&#8217;t trying to build generational wealth with these policies, they&#8217;re stockpiling them to ensure they can afford the communal prestige demanded by society when the time comes. I see.<\/p>\n\n\n\n<p>(9:02 &#8211; 9:15)<br>If you cannot afford to slaughter the cow or feed the village, the social shame is devastating. So holding five or six funeral policies is actually a localized economic safety net designed entirely around the communal expectations of grief. Wow.<\/p>\n\n\n\n<p>(9:15 &#8211; 9:32)<br>So that entire economic engine relies on massive, tightly knit communities showing up and participating. So what happens when a culture shifts away from large community gatherings and starts focusing on hyper-efficiency and aging? Well, the traditional model collapses. Yeah.<\/p>\n\n\n\n<p>(9:32 &#8211; 9:45)<br>And Japan is the perfect case study for this. Japan is the world&#8217;s most aged society and that demographic reality has forced their death care industry into a complete structural reinvention. They&#8217;ve shifted aggressively toward a concept called shukatsu.<\/p>\n\n\n\n<p>(9:45 &#8211; 9:50)<br>Shukatsu, the business of the solo exit. Exactly. It translates roughly to preparing for one&#8217;s end.<\/p>\n\n\n\n<p>(9:51 &#8211; 10:00)<br>And it is the practice of independently planning your own final chapter, will before you die. And it has exploded into a 5.6 trillion yen market. 5.6 trillion? Yeah.<\/p>\n\n\n\n<p>(10:00 &#8211; 10:21)<br>Because the population is so top heavy with the elderly and younger generations are shrinking, the financial and logistical burden of large traditional family arranged funerals just became mathematically unsustainable. And the collapse of the traditional Japanese funeral is really stark when you look at the numbers. In 2015, traditional family arranged funerals made up 59% of the market.<\/p>\n\n\n\n<p>(10:22 &#8211; 10:27)<br>By 2024, that plummeted to just 30%. It was a very rapid shift. Yeah.<\/p>\n\n\n\n<p>(10:27 &#8211; 10:46)<br>They&#8217;ve been replaced by small family-only services, which now account for half of all funerals in Japan. And as the scale shrank, the cost dropped with it from an average of 1.84 million yen down to 1.19 million yen. And that is the direct result of demographic pressure meeting consumer demand.<\/p>\n\n\n\n<p>(10:46 &#8211; 10:50)<br>Remember the opacity we talked about in the American\u2026 Oh, yeah. The FTC failures. Right.<\/p>\n\n\n\n<p>(10:50 &#8211; 11:08)<br>Well, in Japan, that opacity is being entirely replaced by transparency. Because people are planning their own solo exits, you now have online funeral matching platforms with over a million consultation cases. It allows seniors to easily compare prices, read reviews, and book services online without the pressure of active grief.<\/p>\n\n\n\n<p>(11:08 &#8211; 11:17)<br>Here&#8217;s where it gets really interesting to me. Shukatsu isn&#8217;t just about prepaying for a cremation. It has triggered this massive end-of-life decluttering boom.<\/p>\n\n\n\n<p>(11:18 &#8211; 11:35)<br>It is almost like a highly practical, slightly morbid version of Marie Kondo. That is a great way to put it, yeah. Seniors are proactively shedding their physical possessions, their furniture, their collections, so their children don&#8217;t have to deal with the logistical nightmare of clearing out a house after they pass.<\/p>\n\n\n\n<p>(11:35 &#8211; 11:53)<br>It is an incredibly pragmatic intersection of sustainability and memorialization. And the sheer volume of this decluttering has created an entirely new secondary market. The estimated market value of those discarded secondhand items moving through the Shukatsu ecosystem is now valued at over one trillion yen.<\/p>\n\n\n\n<p>(11:53 &#8211; 12:16)<br>One trillion yen just from discarded stuff. So they are shedding the heavy physical traditions, cutting costs, demanding price transparency. But that extreme pragmatism isn&#8217;t just an isolated Japanese phenomenon, is it? Because of that exact same dynamic, the demand for cheaper, more efficient alternatives is actively threatening the profit margins of the traditional U.S. death care industry.<\/p>\n\n\n\n<p>(12:16 &#8211; 12:26)<br>Oh, absolutely. It is the great disruption of the legacy industry right now. If there is a bogeyman keeping traditional American funeral directors awake at night, it is the rise of cremation.<\/p>\n\n\n\n<p>(12:27 &#8211; 12:39)<br>For sure. The U.S. cremation rate reached 63.4 percent recently, and industry projections have it hitting 82.3 percent by the year 2045. Because the math for the consumer is undeniable.<\/p>\n\n\n\n<p>(12:40 &#8211; 12:48)<br>A direct cremation averages about $2,200. A traditional burial averages roughly $7,800. Right.<\/p>\n\n\n\n<p>(12:48 &#8211; 12:57)<br>But for the funeral home, that difference isn&#8217;t just a shift in consumer preference. That is pure lost revenue. The industry terms it margin compression.<\/p>\n\n\n\n<p>(12:57 &#8211; 13:04)<br>Margin compression, yes. They are losing the sale of the $10,000 mahogany casket. They are losing the embalming fees.<\/p>\n\n\n\n<p>(13:04 &#8211; 13:12)<br>They are losing the concrete vault and the real estate plot. So if they can&#8217;t sell you a $10,000 wooden box, they&#8217;re going to sell you the high-ticket event of mourning. They have to.<\/p>\n\n\n\n<p>(13:13 &#8211; 13:23)<br>Their strategy has been to pivot hard into the experience economy. The industry realized they have to replace the lost margin of those physical goods. So they are moving to the periphery of the event.<\/p>\n\n\n\n<p>(13:24 &#8211; 13:39)<br>They are taking what is, biologically speaking, a very cheap process, like decomposing or burning a human body, and wrapping it in premium aesthetics or high-end eco-narratives to maintain profit. This is the rise of the celebration of life. Exactly.<\/p>\n\n\n\n<p>(13:39 &#8211; 13:48)<br>You aren&#8217;t buying a casket. You&#8217;re buying complex audiovisual memorial videos. You&#8217;re buying beautiful biodegradable urns infused with wildflower seeds so a tree grows from the ashes.<\/p>\n\n\n\n<p>(13:48 &#8211; 14:07)<br>You can even hire bespoke services to scatter ashes via drone or off the back of a chartered boat. They were monetizing the narrative of the exit, and death is becoming a status symbol again. We are seeing massive amounts of venture capital flowing into alternatives like terramation, which is the commercial term for human composting, and water cremation.<\/p>\n\n\n\n<p>(14:08 &#8211; 14:23)<br>These startups sell a beautiful, eco-conscious narrative, allowing them to charge a premium. And for the ultra-wealthy, you now have luxury death concierges. Okay, so the front end of the industry is busy selling us beautiful, biodegradable urns and luxury eco-narratives.<\/p>\n\n\n\n<p>(14:23 &#8211; 14:37)<br>But while that is happening in the showroom, there is a completely hidden, highly clinical side to the physical body that most people just don&#8217;t know about. Because the human body itself is a highly lucrative commodity. It really is.<\/p>\n\n\n\n<p>(14:37 &#8211; 14:49)<br>And it is arguably the most misunderstood vertex of the death economy. We really have to draw a very strict line here between non-profit whole organ donation and the for-profit tissue broker industry. Right.<\/p>\n\n\n\n<p>(14:49 &#8211; 15:02)<br>If you&#8217;re listening to this and mentally picturing that little red organ donor heart on your driver&#8217;s license, don&#8217;t panic. If you donate a whole organ for a transplant, like a heart or a kidney, that system in the U.S. is strictly governed by non-profits, like you know. Exactly.<\/p>\n\n\n\n<p>(15:02 &#8211; 15:16)<br>You cannot buy or sell a whole organ. But the processing of human cadavers and tissues, like skin, bone, tendons, that is a totally different legal reality. It is a massive, multi-billion dollar, for-profit supply chain.<\/p>\n\n\n\n<p>(15:16 &#8211; 15:30)<br>The legal loophole exists because while you cannot sell an organ, you can legally charge processing and handling fees for tissues that are harvested and transformed into medical devices. Processing fees. Yeah.<\/p>\n\n\n\n<p>(15:30 &#8211; 15:49)<br>When a donated body is passed to a for-profit tissue broker, the body is literally parted out. A single donated body sold as parts by a broker can generate up to $10,000 in revenue once it is fully processed. Wait, you&#8217;re telling me harvested human tendon is just classified and sold as a medical device? Precisely.<\/p>\n\n\n\n<p>(15:50 &#8211; 16:04)<br>These bodies are broken down into SKUs, just like inventory in a manufacturing warehouse. The skin is harvested and sold as cosmetic mesh or protective grafts for burn victims. The bones are ground down and sold as bone putty used by orthopedic surgeons for spinal fusions.<\/p>\n\n\n\n<p>(16:05 &#8211; 16:18)<br>Tendons are sold for orthopedic repairs. The cognitive dissonance for the consumer there is just jarring. I mean, you think you&#8217;re helping a medical school, but your loved one is actually being broken down into a catalog of raw materials for a multi-billion dollar surgical supply chain.<\/p>\n\n\n\n<p>(16:18 &#8211; 16:36)<br>There is a remarkably blunt quote from a funeral director in our sources who deals with this side of the industry. They stated that once a family signs their next-of-kin rights over to these brokers, the person fundamentally becomes a commodity. They are utilized for whatever component is going to create the greatest amount of income.<\/p>\n\n\n\n<p>(16:36 &#8211; 16:55)<br>But if we connect this to the bigger picture, while the physical body is eventually dealt with, whether it is burned, composted, buried, or parted out, there is one part of us that is increasingly being engineered to never disappear at all. Oh, the digital body, the data we leave behind. The digital afterlife, yes.<\/p>\n\n\n\n<p>(16:56 &#8211; 17:04)<br>The software-as-a-service model of death. This sounds like an episode of science fiction, but it is a rapidly growing sector right now. It is the ultimate frontier of recurring revenue.<\/p>\n\n\n\n<p>(17:05 &#8211; 17:17)<br>Unlike a cemetery plot, which is just a one-time purchase with perpetual care, this is death as a sauce opportunity. Right. Companies are monetizing the digital estate, charging for password inheritance and posthumous messaging services.<\/p>\n\n\n\n<p>(17:17 &#8211; 17:32)<br>But the most aggressive frontier is AI-driven grief tech. Startups are building AI chatbots trained on a deceased person&#8217;s historical text messages and emails. And the brilliance of this, from a business perspective, is the business model.<\/p>\n\n\n\n<p>(17:32 &#8211; 17:52)<br>A recurring monthly fee paid by grieving families to keep the digital simulacrum accessible on the cloud. So what does this all mean? Imagine being locked into a subscription model, but instead of streaming movies, the service you&#8217;re paying for is the ability to text your deceased grandmother. How do you ever click cancel on that? You really don&#8217;t.<\/p>\n\n\n\n<p>(17:52 &#8211; 18:00)<br>It is the perfect subscription. It is an incredible journey when you step back and look at the full scope of this industry. To wrap this up for you listening, the money in death isn&#8217;t disappearing.<\/p>\n\n\n\n<p>(18:00 &#8211; 18:11)<br>It is simply dematerializing. We are actively moving away from the heavy fixed assets of mahogany caskets and pristine cemetery lawns. And we are migrating toward intangible assets.<\/p>\n\n\n\n<p>(18:11 &#8211; 18:34)<br>We saw it in the massive communal prestige in Ghana, the localized insurance economies of South Africa, the digital decluttering of Japan&#8217;s Shikatsu movement. And we are seeing it in the processed biological materials and cloud-based AI subscriptions. And I think the final thought here is that in a capitalist system, everything, even your final breath, has a line item waiting to be optimized.<\/p>\n\n\n\n<p>(18:35 &#8211; 18:52)<br>As the physical elements of death become cheaper and the digital elements live forever, the ultimate question isn&#8217;t just how we will be remembered. It is who owns the copyright to our afterlife and who is collecting the monthly fee? Such a powerful and slightly terrifying question to leave off on. Thank you for joining us on this deep dive.<\/p>\n\n\n\n<p>(18:53 &#8211; 18:57)<br>And remember to keep questioning the hidden economies operating right behind the curtains all around you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Source<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-support-tips wp-block-embed-support-tips\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Z6Iu6XEL09\"><a href=\"https:\/\/supporttips.com\/news\/where-is-the-money-in-death\/\">Where is the Money in Death?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Where is the Money in Death?&#8221; &#8212; Support Tips\" src=\"https:\/\/supporttips.com\/news\/where-is-the-money-in-death\/embed\/#?secret=l22ci4B10F#?secret=Z6Iu6XEL09\" data-secret=\"Z6Iu6XEL09\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Listen Podcast on Where is the Money in Death Transcript (0:00 &#8211; 0:24)Right now, beneath the manicured lawns of the American suburbs, there is a multi-billion dollar real estate empire built entirely on a biological monopoly. It is truly one of the most fascinating hidden economies out there. Yeah, you know, usually when we talk [&#8230;]\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":2,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/posts\/238\/revisions\/292"}],"wp:attachment":[{"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/supporttips.com\/media\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}