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Job title: Supervisor, Digital Investment
Company: PubW
Job description: Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
Overview:
This position requires a highly motivated person to
assist in the day to day execution of a(n) account(s). The Supervisor
will be responsible for activating digital strategic plan development
and all aspects of implementation. This individual will
learn and embody Zenith’s vision of Live ROI as a mantra and
manage several direct reports.
Role Objectives:
-Assist with planning and implementation for client accounts across
digital and print for clients in the Technology and Financial sectors
-Plays a leading role in all aspects of campaign management including
vendor liaison and reporting
-Training/Support for Assistant Planners in billing, reporting, trafficking,
analytics and research
-Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. magazine,
digital mobile, social, video
-Craft knowledgeable and relevant POVs that assess media opportunities
and place appropriate value
-Manage Vendor Billing: insertion orders, monthly billing reports,
discrepancy resolution, and reconciliations
-Manage Social/LinkedIn campaigns reaching financial advisors in
institutional investors –analyze, optimize content performance and
present recommendations to client
-Assist supervisor in negotiation of
Buys, Makegoods, Positioning, Value Add Negotiations
-Draw actionable insights based off syndicated data, Nielsen, Comscore,
Strategy, TNS, adrelevance and Quantcast
-Build relationships with vendors
to analyze value and applicability of media vehicles for client media plan
-Create dynamic presentations that effectively communicate to our clients
-Maintain a knowledge of all ad serving platforms across platform: Medialets,
Vindico, DFA
-Prepare and deliver buying and or digital trafficking specs and guidelines
-Conquer Magazine Positioning Reports
-Continuously search for opportunities
to be positive and to share the positive side to every situation
Qualifications
Minimum Qualifications:
-B.A. or B.S. in Marketing, Advertising or related field
-3+ years of digital media buying/planning experience
-Experience planning digital campaigns for products in both
the B2C and B2B space and ability to confidently present these
to clients both on the phone and in-person
Additional Information
All your information will be kept confidential according to EEO guidelines.
Expected salary: $80000 – 85000 per year
Location: New York City, NY
Job date: Fri, 10 Sep 2021 22:33:38 GMT
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