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Job title: Sr Analyst, Digital Product Management
Company: Digitas
Job description: Company Description
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit .
Job Description
Senior Analyst, Digital Product Management
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
Paving the way for these amazing projects is our Technology capability, dedicated to transforming the digital marketing landscape. The Technology capability collaborates with other capabilities within Digitas such as Strategy, Creative, Data Science and Media, as well as client business and technology representatives, to bring cutting edge digital products and campaigns to life. We also have strategic partnerships with many of the world’s leading marketing and advertising technology vendors that helps us leverage the best platforms and tools for our clients.
To help with this, we’re looking for an outstanding Senior Analyst, Digital Product Management – someone who can join a new or existing digital project and support the project with gathering, documenting and prioritizing requirements in collaboration with internal and external stakeholders. Sound like you? Read on.
What you’ll do:
The Digital Product Management practice provides traditional product management support (requirements gathering and specification documentation), as well as technology strategy services (e.g. technology assessments and vendor evaluations) to support complex digital projects being defined, designed and developed by Digitas. These projects range from marketing communication to data engineering to emerging technology. Client-driven digital tasks are increasing in scope and complexity and the need for effective tech leadership and product management skills has never been greater to deliver on those needs.
As Senior Analyst, you’ll support product roadmaps for a set of features from inception through implementation on a range of highly dynamic and data-driven digital projects and initiatives within our client portfolio.
Day-to-day, your role includes:
- Gather requirements through analysis of the project goals and the client’s digital ecosystem, background research, and working sessions/interviews with internal or external stakeholders.
- Communication and management of requirements or functional specifications documentation using industry and company templates. For complex requirements, creating user and process flow diagrams, data models, analysis matrices, interface behavior, back-end business rules or other methods to facilitate understanding and agreement with internal and external stakeholders on the issue.
- Participating in client walkthroughs of requirements and/or live demonstrations of working functionality and capturing feedback.
- Collaborating with Data Engineers (DE), Data Product Managers (DPM) and other stakeholders in the detailed design phase of projects and providing concise accurate feedback to help align with the requirements or user stories.
- Supporting the Data & Platforms team and serve as conduit to the client CRM team with respect to first-party data
- Managing 1st party data operations for the client CRM Revenue & Products team
- Deploying push notifications, generating ad-hoc email files, and building integration pipelines for new data sources coming into CRM
- Following industry best practices for business analysis and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions.
- Participating in the Digital Product Management practice and Technology capability’s continuous improvement activities by bringing ideas to the table and showcasing work for discussion.
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
- 3 + years of experience working in a Digital/Technical Product Manager or other Product Owner role.
- 3 + years of experience working on technology based projects.
- Agile methodology training and/or experience preferred.
- Project management training and/or experience preferred.
- Bachelor or equivalent degree in Business or Technology related discipline required.
- A proactive approach to learning on the job as well as completing formal training to develop your skill set.
- Excellent written and verbal communication skills to support interaction with a variety of team members at different seniority levels.
- Technical documenting skills particularly with using Microsoft Word, Excel, Visio (or like diagramming tool) and cloud based collaboration tools.
- Experience using Atlassian tools (JIRA, Confluence) preferred.
- Experience working with databases and ability to pull data and reports
- Intermediate to advanced ability to query data with SQL statements
- Basic data analytics skills and ability to build charts in Excel or Tableau
- Ability to frame a hypothesis, collect data and validate within required timeframes
- Experience managing basic automation projects
- Familiarity with digital technology such as: customer relationship management (CRM) systems, marketing automation, native apps, email and push notification platforms, programmatic and predictive media.
- Experience working on large complex projects with multiple teams, timelines and dependencies preferred.
- Experience working with remote teams in different time zones preferred.
- Flexibility to travel as needed preferred.
Got what it takes? We’d love to hear from you!
NA-21-5452
Additional Information
All your information will be kept confidential according to EEO guidelines. Digitas is an equal opportunity employer.
Expected salary: $74500 – 83000 per year
Location: New York City, NY
Job date: Wed, 16 Jun 2021 22:03:49 GMT
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