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Job title: Senior Marketing Analyst
Company: Alesco Advisors LLC
Job description: Essential Job Duties and Responsibilities:
- Serve as a marketing leader by developing, planning, and executing marketing initiatives for the firm
- Lead marketing planning and execution within the written, print, design, and digital realms, including (but not limited to):
- Print and digital collateral and presentations
- Print and digital advertising
- Visual/graphic oversight of prospect RFP presentations and client review presentations
- Implementation of Marketing and Sales automation tool (Hubspot) to create and deploy campaigns, capture usable data to drive leads and insights
- Corporate brand strategy, initiatives & messaging
- Press releases, public & media relations
- Marketing review of certain client communications, including email campaigns
- Manage original firm content including corporate website (and SEO)
- Oversee vendor relationship for Paid Search (PPC) and Google Analytics
- Organize and manage relevant content through digital marketing on multiple channels
- Grow the firm’s social media presence
- Deliver high-impact marketing campaigns that increase brand awareness, generate quality leads, and translate into sales growth
- Ensure all deadlines are met with proper input and approvals
- Work closely with firm’s Chief Compliance Officer to ensure compliant practices
- Analyze and recommend emerging industry or marketing trends, and business process improvements
Requirements
Skills/Qualifications:
- Highly creative individual with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Comfort level with quantitative and qualitative research methodologies, with working knowledge of when and how to apply them
- Knowledge of current marketing strategies, communication trends and general marketing best practices
- Excellent verbal and written communication skills and ability to communicate with a variety of audiences
- Excellent attention to detail, accuracy, consistency, and quality
- Strong proofreading skills
- Strong organization and project management skills
- Strong computer and software knowledge
- Familiarity with website best practices and interest in following new digital technologies
- Exceptional graphic design skills and competencies
- Ability to collaborate and manage external vendors
- Highly motivated and energetic self-starter; passionate about marketing and communications
- Ability to comprehend financial services and capital markets terms and concepts
Technical Skills/Software Competencies:
- Adobe suite (navigability in InDesign, Photoshop, Illustrator required)
- MS Office suite (high proficiency in Word, PowerPoint, Excel required)
- Experience with Hubspot or other marketing automation tool(s)
- Overall competency in web design trends, best practices, and theory, including SEO
- Google Analytics experience and understanding
- Inbound marketing / email automation tool experience and understanding
- Paid search understanding and experience (Google AdWords + Bing PPC)
- Twitter, LinkedIn, Google+
Education/Experience:
- Requisite experience in a marketing role in a corporation or agency
- Financial Services experience is a plus
Benefits
Benefits provided:
- Health, dental, and vision insurance
- Employer Health Savings Account contribution
- Flexible Spending Account
- Medical Opt-Out payment
- 401(k) Employer Match
- Group Life Insurance and AD&D
- Long Term Disability Insurance
- Short Term Disability Supplement
- Vacation time, Sick time, and Holiday pay
Expected salary: $55000 – 70000 per year
Location: Pittsford, NY
Job date: Thu, 08 Jul 2021 22:12:48 GMT
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