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Job title: Search Marketing Specialist (PPC) -Remote
Company: Pearson
Job description: Search Marketing Specialist (PPC) -Remote – ( 2102960 )
Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology – and each other to surpass these boundaries – we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
We value diversity and inclusion
We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.
Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.
Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Summary
The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization’s services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.
General Responsibilities
Responsibilities are applicable based on the position focus/channel
Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
General Qualifications
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Entry level position generally requires some experience in the following areas:
- Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.
- With managing ad spend
- Web analytics and a/b testing applications
- Development, management, analysis, reporting and forecasting of media campaigns
- Digital marketing for lead generation, channels, sources, best practices and KPI’s.
Supervisory Responsibilities
None.
Salary 50-53K
Primary Location : US-RE-Remote
Other Locations : US-FL-Orlando
Work Locations :
US-Remote
Remote
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Feb 19, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2102960
Expected salary: $50000 – 53000 per year
Location: Albany, NY
Job date: Sun, 21 Feb 2021 03:01:55 GMT
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