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Job title: Negotiator, Digital Investment
Company: PubW
Job description: Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
Role Objectives:
- Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
- Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
- Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Conquer Magazine Positioning Reports
- Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
Minimum Qualifications:
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 1+ years of media buying/planning experience
- Agency experience highly preferred
- Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc
- Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Additional Information
All your information will be kept confidential according to EEO guidelines.
Expected salary: $60000 – 60500 per year
Location: New York City, NY
Job date: Wed, 25 Aug 2021 22:09:39 GMT
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