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Job title: Digital Analyst – Audience Development
Company: Brooksource
Job description: Digital Analyst – Audience Analytics
New York, New York (Remote due to COVID)
$40/hour Negotiable
Contract-Part time (16-24 hours/week)
We are seeking an individual to work with a Fortune 50 Broadcast Media & News Leader located in New York, New York. As the Digital Analyst, you will work alongside the Integrated Marketing teams to drive audience growth & engagement to monitor and drive audience analytics. This individual will need to have an explicit understanding of the branded content industry & ability to translate data and insight into creative solutions.
Actively interviewing with an immediate start date, please apply if interested!
Minimum Qualifications
· 5+ years of agency of client-side digital media experience, specifically in social media, publishing and display
· Strong Excel skills and the ability to manage and analyze large sets of data
· Experience working with publisher-side web-tracking technology (Adobe Analytics, Google Analytics, Pressboard, STORY, SimpleReach, etc.)
· Experience working with native and tech solutions (Sharethrough, Taboola, Polar, Outbrain, etc.)
· Proficiency in relational databases including SQL is a plus but not required
Responsibilities
· Analyze and report on the performance of branded content across multiple destinations, forming actionable insights that helps our content (articles, video, infographics, social-first, etc.) continue to generate traffic and engagement throughout its flight.
· Manage internal and industry benchmarks to contextualize content performance and highlight success stories to account leads and clients
· Design and implement trend reports that track client KPIs with actionable insights
· Work with internal and third-party data sources to process data for account leads and sales teams
· Create a productive feedback loop with the Brand Studio and marketing teams to create an institutional understanding of audience behavior and influence future decision making with data-driven recommendations
What’s in it For You?
· Working for a well-known, globally leading news organization
· Flexible schedule in a laid back and relaxed work environment
· Exposure to high-level business professionals in a variety of departments and geographic locations
· Opportunity to work in fast-paced environment
Expected salary: $40 per hour
Location: New York City, NY
Job date: Thu, 19 Aug 2021 07:15:50 GMT
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