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Job title: Bilingual Marketing Consultant, Social Media
Company: Sun Life Financial
Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
*Please note, this is a 1 year contract opportunity
This role will be reporting to the Manager, Social Media Strategy within the Canadian Marketing team in the Client Experience Office (CXO). Staying up to date with social media trends isn’t just part of the job description, it’s a way of life for you. You spend your time convincing others what social media tools should be used to reach target audiences, and although your effective communication and collaboration skills help you influence stakeholders, your secret weapon is your ability to convert data into actionable insights. You find joy in interpreting data from social media platforms to influence the creative used, and use your creative thinking and digital expertise to craft compelling, shareable content. You understand the speed of the platforms and know what it takes to optimize a campaign in real time for conversions and to drive profitable ROI.
What will you do?
Manage paid activities across all social media channels for the Sun Life brand (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc).
Use Excel and Adobe Analytics daily to gather data for creating visually appealing and easy to understand dashboards
Provide interpretation, guidance and recommendations to optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis
Deliver detailed and actionable insights and strategic recommendations on social media tactics
What do you need to succeed?
Ability to speak and write in English and French is required
University or college degree in Business, Communications, digital marketing, or related fields
3 years experience in paid social media marketing (Facebook Ads Manager)
3 years in dashboard creation and reporting
Experience with managing social communities: developing, leading and executing social media strategies and analyzing and reporting results
Experience managing campaign budgets
Ability to demonstrate hands on experience for the required key platforms: Facebook business manager, Instagram, LinkedIn, Twitter, Pinterest, Hootsuite, Brandwatch, and Adobe Analytics
Solid project management skills
Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, and digital consumer behavior.
Previous Digital Marketing agency experience is an asset
What’s in it for you?
Being part of our journey in developing the next greatest digital experience
Named 2021 Best Places to work by Glassdoor
Balance your work and life by scheduling your day around your priorities and what’s important to you
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 47,400/47 400 – 77,600/77 600
Job Category: Marketing
Posting End Date: 20/04/2021
Expected salary: $47400 – 77600 per year
Location: Waterloo, ON
Job date: Thu, 15 Apr 2021 00:00:47 GMT
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