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Job title: Analytics and Insights Analyst
Company: Pearson
Job description: Analytics and Insights Analyst – ( 2103007 )
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
Summary of Role:
Marketing Analytics is critical to the success of the marketing organization for Pearson. This role will sit within the Marketing Analytics team and be accountable for data analytics that provide business insights to make data driven marketing decisions. It will require technical skills as this role will be expected to help drive the discovery, analysis, and execution of best practices for Pearson’s data strategy.
The role will be a critical addition to the marketing analytics team. The primary responsibilities involve bringing disparate data from multiple data sources and creating usable data for the insights and analytics team. This person will work closely with the rest of the analytic team in optimizing/automating queries that feed into dashboards and models.
Main activities / responsibilities:
Integrate new data sources into the analytic data mart.
Join data sources to create audience views, product views and consumer behavior.
Partner with Insights and Reporting analysts on optimizing and automating queries for dashboards, segmentation and other modeling efforts.
Build a thorough understanding of how data is organized, how users should be using and thinking about the data.
Leverage machine learning capabilities to help bring data into action with our performance marketing team.
Performing other duties as assigned or apparent.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
Qualifications, experience and personal specification
Big Query (or similar) guru & comfort with large record data sets
Strong quantitative and analytic ability with attention to detail.
Strong problem solving ability including generating hypotheses, conducting root cause analysis and developing actionable recommendations.
Willingness to do detailed work as well as higher level strategic analysis.
Effective verbal and written communication skills with the ability to clearly and concisely articulate information to diverse audiences.
Ability to build strong relationships with cross-functional teams and become a trusted business partner.
Results oriented with the ability to organize and independently manage multiple projects simultaneously.
Effective time management and prioritization skills including estimating appropriate time for tasks and deliverables, creating focus, eliminating roadblocks and consistently meeting deadlines.
Strong decision making skills by incorporating a combination of analysis, experience and judgment.
Marketing Competencies
Three or more years of data analytics experience (Direct to Consumer Preferred)
Experience with statistical packages such as SAS, R, Python and reporting packages like Tableau
Experience with using Big Query, Google Analytics
Experience with using CRM data from Salesforce
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $75k-$80K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location : US-RE-Remote
Work Locations :
US-Remote
Remote
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Feb 23, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2103007
Expected salary: $75000 – 80000 per year
Location: Albany, NY
Job date: Thu, 25 Feb 2021 04:51:15 GMT
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