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Job title: Analyst, Marketing Analytics
Company: Mailchimp
Job description: Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
We’re looking for an Analyst to join the Marketing Analytics team. You will be responsible for producing impactful analyses, reporting, and processes leading to insights that help drive Marketing decision making. This role is both data-driven and strategic, focused on improving paid media efficiency through ongoing optimization and expanding measurement capabilities.The ideal candidate will have experience in similar marketing analytics roles with strong technical and analytical abilities.
As a part of the Marketing Analytics team, the work you do will have high visibility across Marketing and other departments as it is used for data-driven decision making guiding marketing investments.
What you’ll do here:
- Build analytical tools and solutions addressing Marketing business needs and questions enabling better decisions by leadership.
- Mine and interpret data and offer recommendations and insight around specific questions
- Create and maintain reporting and dashboards to track key marketing metrics across multiple data sources leveraging SQL, R/Python and, Looker, Tableau, and other visualization tools; monitor for changes in trends, share insights and make recommendations
- Assist with data assembly for media testing and media performance studies
- Develop solutions for automating reporting and repeatable analysis
- Manage template and delivery for a standard reporting cadence with appropriate levels of data granularity
- Evolve and adapt reporting methodologies in the ever-changing media landscape and business needs.
- Develop meaningful insights and stories from internal and external 3rd party data sources
- Interface across internal business teams as part of the process to provide analytics solutions
- Provide regular updates and generate quantitative results from marketing investments
We’d love to hear from you if:
- You have experience in an analytics focused role
- You have a Bachelor’s or Graduate degree (analytics, computer science, or mathematics a plus)
- You have 1-2 years experience in media analytics or advertising analytics preferred
- You understand media technology, ad serving platforms, and marketing data systems
- You have experience reporting on media spend, efficiency, and optimization a plus
- You have experience with eCommerce and/or software-as-a-service (SaaS) business models
- You have an ability to translate business objectives into measurable goals and KPIs
- You have the ability to translate technical data into a framework and language that internal clients can understand
- You have moderate working knowledge of SQL, R, and/or Python
- You have some experience in a position leveraging Digital Analytics
- You have experience in wrangling and transforming data
- You have strong communication, collaboration, and problem-solving abilities
- You have hands-on experience with data visualization tools
- You have experience with media reporting platforms like Campaign Manager and Facebook Ads
- You have experience with statistical methods such as regression and hypothesis testing
- You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
Nice to haves:
- Experience working with Google BigQuery
- Experience with SaaS business models
- Experience with Search Ads 360
The target base salary for this role is $93,000 to $112,000. Base salary will be determined through the selection and assessment process for this role relative to your experience and our job qualifications.
*Mailchimp currently offers flexible and remote options in Arizona, Arkansas, California, Colorado, Georgia, Louisiana, Massachusetts, New Jersey, New York, North Carolina, Ohio, South Carolina, Tennessee, Texas, Utah, and Washington. If you are unable to work from one of these registered locations, you will not be eligible for employment.
Curious how hiring has shifted at Mailchimp due to Covid-19? Click to find out more!
Atlanta
Mailchimp is a founder-owned and headquartered in the heart of Atlanta in the historic , right on the . Our purpose is to empower the underdog, and our mission is to democratize cutting edge marketing technology for small business. We offer our employees an , extremely competitive compensation, fully paid benefits (for employees and their families), and . We hire , collaborative, and ambitious people, and give them endless opportunities to grow and succeed. If you’d like to be considered for this position, please apply below. We look forward to meeting you!
Mailchimp is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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At Mailchimp, we believe what makes us different makes us stronger. Building a more diverse, inclusive, and equitable organization is good for our teams, our customers, and our community. We empower each other to bring unique perspectives and experiences to work, and we continually seek new ways to do so. We encourage people from underrepresented backgrounds and different industries to apply.
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Expected salary: $93000 – 112000 per year
Location: Brooklyn, NY
Job date: Fri, 28 May 2021 00:08:58 GMT
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