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Job title: Go to Market Analyst
Company: Pearson
Job description: Go to Market Analyst – ( 2111501 )
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
The Go to Market Analyst works closely with stakeholders across Pearson product, go to market, operations and finance teams to synthesize data and existing analyses in order to create insights to inform senior-level go to market prioritization & planning.
The Go to Market Analyst also develops and maintains a set of management reports that provide the VP, Product Marketing and Higher Education Senior Leadership team with data and insights into Pearson’s performance vs. the go to market priorities and plan.
The Go to Market Analyst (with the support of a Project Manager) works across functional teams to program manage go to market initiatives that are critical to the success of the go to market priorities and plan.
The Go to Market Analyst supports opportunity analyses and identification at the discipline, account, program, and adoption levels. The Go to Market Analyst partners with the Product Marketing VP and Directors of Marketing to develop opportunity analyses that inform data-driven product marketing activity & sales campaigns.
Partner closely with finance, operations, product, sales, and marketing teams to leverage existing analyses and identify “single source of truth” data to inform prioritization, planning, and reporting analyses
Synthesize sales, financial, product, opportunity, and market data to develop analyses that demonstrate which accounts, customers, disciplines, and/or products represent Pearson Higher Ed’s highest ROI opportunities over the next 6-12 months
Support VP, Product Marketing and Higher Ed Senior Leadership team with the development of plans and measurements for ROI analyses for resource allocation across go to market teams
Work closely with operations & finance to develop a set of management reports that track performance of OKRs vs. go to market priorities and plans
Work closely with a Project Manager to establish and lead a program management process that aligns go to market efforts and identifies gaps that need to be addressed immediately and/or in the next 30-120 days.
Partner with the Product Marketing VP and Directors of Marketing to develop, maintain, and track opportunity analyses that support data-driven product marketing activity & sales campaigns
Rapidly develop ROI analyses of potential new business models to enable timely and agile data-driven innovation
Establish measurements for new offer/business model pilots, track results, and develop & present analyses to VP, Product Marketing & Higher Ed Senior Leadership team
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $85K-$110K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
Essential Qualifications
An undergraduate Bachelor’s degree is required, an advanced degree is preferred
5 years of demonstrated successful business analysis experience
3 years of direct experience with course materials business models (faculty adoption, institutional, and/or D2C) in a publishing or ed tech company
Demonstrated expertise using Microsoft Excel and Tableau to analyze data and prepare visual analyses required
Proficiency with the MS Office suite
Experience with Salesforce CRM and SQL databases preferred
Essential Skills & Attributes
A deep understanding of the higher education course materials market, business models (adoption, institutional, direst to student) and ways of working across product, go to market and operations teams
A highly analytical mindset and the ability to understand & synthesize data from multiple sources to develop meaningful original insights
Strong project management skills and the ability to balance multiple complex projects at the same time and see them through to a successful conclusion
Excellent collaboration skills and the ability to develop trusting “win-win” relationships that enable leadership through influence
Strong written and verbal presentation skills and the ability to tell a clear and compelling story using data
A strong team player that makes the people around them better
Primary Location : US-RE-Remote
Work Locations :
US-Remote
Remote
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Travel : Yes, 25 % of the Time
Job Posting : Aug 9, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2111501
Expected salary: $85000 – 110000 per year
Location: Albany, NY
Job date: Wed, 11 Aug 2021 06:44:01 GMT
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