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Job title: Remote Digital Marketing Director – Exp w/Facebook, Google etc
Company: CyberCoders
Job description: If you are a Director of Digital Marketing with experience, please read on!
Top Reasons to Work with Us
Company facts and figures:
– A profitable, Series B startup
– 11 years on the market
– 170+ employees
– Google technology partner
What We Offer:
– Comprehensive health coverage: Medical, dental, vision, and life insurance
– Competitive Pay
– Bonus pay
– PTO
– Retirement plans
– Fully remote
– An opportunity to dramatically transform a digital marketing function to capture a large share of a $45B market (CPaaS and CCaaS markets)
What You Will Be Doing
This 100% remote role will lead all global efforts around digital marketing, demand generation and growth marketing, and you will report directly to the VP of Marketing. Some of the responsibilities include:
– Developing paid efforts across channels and shifting spend to drive growth while significantly lowering CPL, cost per opportunity, and LTV: CAC (if you dont get excited about figuring out how to lower CPL to 10-50% of the current CPL in ~6 months, then this is not the right job for you)
– Overseeing strategy, performance, and execution of digital marketing efforts while also executing a lot of the work yourself and not just delegating all of the work to others (its a player coach type of role)
– Managing a team of digital marketers and collaborating closely with other colleagues
– Partnering with cross-functional teams to improve conversion rates for eCommerce sign ups and payment top ups
– Creating data analytics to monitor KPIs and digging into the data to see how to improve things
– Identifying and championing new tools, channels, tactics, and experiments as well as ad hoc research and analysis to support business objectives
What You Need for this Position
Minimum Qualifications (These are real deal breakers. Unless youre a digital marketing prodigy and can prove it, please only apply if you meet these requirements.):
– 5+ years of experience in marketing, especially using multiple ad channels
– Values you live by include trust, humility, kindness, curiosity, taking initiative, grit, passion, and teamwork
– Exceptional analytical skills with a passion for testing and measuring results including deciphering incremental impact and test results
– Hands-on experience with Google, Facebook, Twitter, LinkedIn, retargeting, video, etc.
– Strong ability to lead, coach, and mentor a group of digital marketers that have varying level of experience
– Strong collaborator that is able to work with internal stakeholders and drive coordination between marketing, product, sales, and other functions
– Be willing to work early in the morning and late at night to meet with distributed teammates in the Americas, Western Europe, and Moscow
– Have experience handling most efforts in-house rather than having agencies do all of the work
– Willingness to work on new initiatives that are outside of this job description that come up from time to time
– Experience with finding email contact info for target prospects at a low cost
– Able to focus well while working remotely 100% of the time
– Have worked at and driven lead, pipeline, and revenue growth at a software company
– Would prefer to use data to inform decision making rather than gut feelings
Strongly Preferred Qualifications:
– Experience working at a company that targets developers
– Experience working with developer-specific ad channels
– Proficiency in SQL, Python or related querying language
– Experience running ABM campaigns
– Experience diving into lead routing to fix leaks and problems
– Has a technical background with experience in coding and using APIs, or at least an understanding of computer science and API concepts
– Experience with email marketing
– Experience with marketing to multiple international audiences
What’s In It for You
– 401(k) matching
– Dental insurance
– Flexible schedule
– Health insurance
– Life insurance
– Paid time off
– Professional development assistance
– Retirement plan
– Vision insurance
– Fully remote
– So, if you are a Director of Digital Marketing with experience, please apply today!
This job is open to telecommute candidates.
Applicants must be authorized to work in the U.S.
Additional ways to apply
Preferred Skills
Expected salary: $100000 – 140000 per year
Location: New York City, NY
Job date: Thu, 04 Feb 2021 03:44:39 GMT
APPLY NOW!
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