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Job title: Social media and field assistant
Company:
Job description: Evermeadow is a new regenerative, pasture-based farm in the rolling hills of Northumberland County.
Our mission is to operate an ecologically regenerative farm that: * Provides nutritious, ethical, and ecologically sane food for our local community;
- Increases the biodiversity and productivity of the land we manage;
- Fosters land-based lifeways as alternatives to extractive and unsustainable production and consumption patterns.
We work with animals that contribute to our ecological vision by exercising their innate instincts, while also providing ethical and nutritious food for our community. Our hens scratch up compacted soil and spread seed and fertile manure; our sheep manage the grass, distribute nutrients, and build soil; our pigs recycle waste nutrients and disturb the soil to prepare for re-seeding pastures; and our broiler chickens bring fertility into the farm as they move daily across the landscape. Please see our social media accounts @ for more pictures of life at Evermeadow.
About the job / scope of work:
The scope of work is focused primarily on social media and other farm marketing. Working on daily animal chores, and some vegetable gardening in a supportive role rounds out the remainder of the role. You will be the primary person working on our social media accounts, and driving other marketing efforts. You will also assist with daily animal chores, working alongside us and our other team member(s). Then there is the garden, projects we may need a hand with, and other “flex” tasks.
A rough breakdown of the time spent on each area: Marketing-60%; Animal chores-20%; various other farm tasks and gardening – 20%. This is flexible and will fluctuate somewhat as the season progresses, and as our mutual understanding of your interests, skills, and strengths emerges and develops.
Specific responsibilities:
- Managing social media accounts with a view to increasing engagement, audience, follower #s, and developing targeted marketing opportunities.
- Helping to produce content for social media accounts including: photographs, graphics, blog-posts/short articles, stories, posts, etc.
- Liaising with customers on social media and other platforms, fielding sales inquiries, tracking and passing information to other team members as necessary.
- Assisting with daily animal chores – helping with feeding, watering, and other tasks are completed as instructed by us, on schedule and while maintaining appropriate records.
- Assisting with the maintenance of the garden, including planting, weeding, harvesting, mulching, watering etc.
- Occasional assistance with other aspects of the farm including infrastructure and building projects, fencing, delivery, purchasing supplies, packing, inventory, and picking chickens on slaughter days (helping gather up birds and put them into crates, happens before dawn, once a month).
- Generally: positively representing Evermeadow to the public while always stiving to advance our shared objectives of ecological land management + ethical food production.
About you:
- Knowledge and experience in marketing for small business particularly using social media.
- Excellent writing, editing, proofreading skills are a must for the marketing side of the job. Show us a sample of your writing.
- Proficiency in software: Photoshop, Canva or similar, Microsoft Excel, Google Earth or GIS.
- Specific social media skills- someone who understands Instagram and Facebook dynamics and how to interpret metrics. Share accounts you already manage or a portfolio of your work.
- Possess some fundamental knowledge and understanding of food economy and food security/justice issues.
- Ecologically literate – knowledge of the roles different organisms play within ecosystems.
- Familiar with some of the conversations in the regenerative agriculture space and/or willing to pursue further learning and reading of agricultural literature.
Remuneration:
TBD. Based on experience. Starting salary equivalent to $16/hr. Room and board will be part of the remuneration package for live-in employee.
Duration:
April 26th to November 1st, with a possible extension to early December. Flexible based on applicant availability.
To apply:
Send us a letter to let us know how you think you would fit into this role at Evermeadow. Specifically, outline your strategy and approach to growing reach and audience in the sustainable agriculture space on social media. Include a CV with work and other related experience and at least 2 references. Links to social media accounts or campaigns you have been involved in would be an asset. Send to: by February 24th, 2021. Only applicants chosen for a phone/video interview will be contacted.
Please indicate you saw this posting at GoodWork.ca.
Expected salary: $16 per hour
Location: Cobourg, ON
Job date: Fri, 05 Feb 2021 02:18:08 GMT
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